Consulting Services

The staff at McManus Website Structures has worked with many companies on a consultative basis. Their diverse skills derived from many years of both traditional and Internet marketing leaves them in a unique position in an age of poorly branded and promoted web sites. McWebster cannot only build your site they can help you build your brand and build your traffic.

SEO/SEM

Search Engine Optimization (SEO) refers to the steps and tactics necessary to have your site rank well in Search Engine Results Pages (SERPS). The Web Marketing Guy who works with McManus Website Structures has been doing SEO since before it had a name. We understand how to structure your site and its inbound and internal links so your site is friendly to search engine algorithms.

Search Engine Marketing (SEM) refers to utilizing search engine advertising opportunities the most prevalent of which is Pay Per Click (PPC) advertising. This form of advertising is so popular because of the advertisers ability to track their Return On Ad Spend (ROAS) so precisely. McWebster can help clients structure their ad campaigns to ensure they’re profitable.

The one thing that ties both SEO and SEM together is also the one thing that so many companies take such little time preparing. Choosing keywords wisely is what will make SEO/SEM campaigns ultimately successful. Most people think they know what keywords their customers will type into search engines while looking for companies like theirs. They are often surprised at what keyword drive the most (and the best) traffic. Mcwebster employees know what tools to use to develop a list of the biggest traffic keywords and the best “Long Tail” keywords.

Email Marketing

Email marketing is often overlooked by medium and small businesses. Keeping in front of your past customers can pay huge dividends. (To stay CANN--SPAM Compliant don't email hopeful future customers. only people who have agreed to get emails from you). There is however a fine line between staying in touch with and annoying your customer base. With experience in both Business to Business (BtoB) and Business to Customer (BtoC) email marketing techniques McWebster staff can help you walk that fine line. Good email marketing campaigns can ensure you get the full lifetime value from your customers and make every penny spent on customer acquisition count.

CSEs

Comparison Shopping Engines (CSEs), like Shopzilla and Shopping.com, are a great place for small to medium size retailers to sell their products. They are also a great place to waste a lot of money very quickly. For every click that a CSE sends to your site, you pay. You need to know which products sell well enough so they are worth posting on CSEs. McManus Website Structers staff has posted optimized and analyzed product performance on: Froogle, PriceGrabber.com (Also Ask Jeeves, bottomdollar.com, LowerMyBills.com,), Shopzilla.com (Also – BizRate, Lycos Shopping, LowPriceShopper.com), Shopping.com (Also - DealTime.com, Epinions.com, MySimon.com, MSN Shopping), Jellyfish, Amazon.com, NexTag (Also – Calibex), Smarter.com AND Pronto.com. Let McWebster help you find the best places to put your products.

Affiliate Programs

Affiliates are a powerful marketing tool. How would you like a small army of companies out there trying to sell you product or get sales leads for your company? Affiliates are web sites that promote other sites products or services with the understanding that when they provide a buyer or sales lead they get paid a commission. Understanding how to structure an affiliate program and work with affiliates is crucial to a programs success. Let the staff at McManus Website Structures get your program off on the right foot.

Social Media

Very soon engagement in social media will be a requirement to be competitive in any marketplace. Compared to traditional branding, social media moves like lightening. A misstep can reshape your brand in a matter days. There can be some real risks in walking the line between true transparency, expected in social media, and brand control. And control is the key here, in social media you have very little. Keep in mind mistakes made in social media are not easily retracted. Every company will eventually need to be involved with in this space but you will need to work with a company that has experience with the social media culture. The folks at McWebster are not only helping clients get their feet wet in Social Media they are involved with it personally on a daily basis.

Analytics

This is the key to making every other marketing avenue mentioned above work. Website Analytics sets Internet marketing apart from brick and mortar marketing by giving you precises campaign feedback. With a decent analytics program you can see what the return is on every dollar of your ad spend. It will also give you a good idea of what you can afford to spend on acquisition campaigns. If you chose to you can also take your analysis to the next level. With enough quality metrics you can assume a lifetime value of a customer. Knowing what your customers will likely spend at your site over a period of time lets you better allocate your ad spend. McManus Website Structures analysts can help you make sense of the sea of numbers you get from your analytics program.